The John Lewis Christmas advert has become as hotly anticipated a festive tradition as mince pies and making a show of yourself on the work night out (or is the latter just me?) We’ve had, amongst others, last year’s snowman trekking to the shops to buy his snowlady a pair of gloves, and the kid who just can’t wait for the big day to arrive so he can give his mum and dad his (shoddily wrapped, if I’m honest with the tyke) presents. This year we follow the tale of the bear and the hare – the bear has never had any festive fun before, as it hibernates throughout Christmas, so cannot relate to the excitement in the run-up to December 25th, and goes for a season-long kip, the same as every other year. The hare is gutted for the bear and is determined to involve it this year. The hare does this by waking the bear up with a gift of a John Lewis alarm clock WHICH MIRACULOUSLY MANAGES TO DISTURB THE BEAR’S ACTUAL HIBERNATION and they and all the other woodland creatures have the best Christmas ever. Probably.
Here’s this year’s offering:
I’ve seen a few people whinging about it on Facebook and Twitter. “Not as good as last year’s!” grumbled a few. “It just goes to show how commercial Christmas has become!” whinged others. “How are woodland creatures relevant to Christmas?” sighed someone else. Well, I love it. Firstly, I used to work for John Lewis, and didn’t work there long enough to grow to resent it like most other people who worked there at the same time as I did, so I have green blood and am staunchly defensive of my beloved former employer. (The brainwashing worked, clearly.) I watched the advert for the first time with a couple of my former John Lewis colleagues on Friday night – see, John Lewis help to form lasting friendships as well as ensuring that all woodland animals get to enjoy the magic of Christmas! – and was roundly mocked by both of them for welling up slightly when I watched it. I don’t care though. I was just really happy for the bear. Secondly, it reminds me of Animals of Farthing Wood, which anyone who’s around my age will agree was the best and most harrowing cartoon of all time. Next, Christmas isn’t commercial in the Crilly household – obviously we get presents for each other, but it’s genuinely more about the people I spend my festive season with for me rather than the gifts, and I can safely say that I will not be influenced by this year’s advert to the point where I can barely wait to purchase the alarm clock featured in it. And as for the question as to how woodland animals are relevant to Christmas, then I truly am shocked. Why shouldn’t bears, hares and the rest get to enjoy John Lewis’ yuletide wares like all of us? Society is broken if you resent a bear having some festive fun. Cameron’s Britain, I tells ye.
I’ll admit to the fact that John Lewis have a lot to answer for with regards to the ongoing trend for chanteuses who are wispy of voice and physique. But then again, I love Lily Allen, so I am even able to overlook that this year.
Oh, and don’t think for a second that the advert has worked its magic on me to the point where I’ll actually buy anything in John Lewis this Christmas. It’s far too expensive. Plus the service has gone right downhill since we left…